Jacques Torres Chocolate’s moving to “Booming Artisanal” area
The Sunset Park area, home of the Brooklyn Army Terminal, has had a long tradition of being home to manufacturing and industry.
When Jacques Torres Chocolate moves production in the Brooklyn Army Terminal later this year, it will join a growing number of fellow retailers, manufacturers and artists.
Read about Sunset Park’s “Booming Artisanal Economy” here.
Rated 9 out of 10!
The city’s own Willie Wonka, Jacques Torres, has opened a cavernous chocolate factory that blurs the lines between retail and manufacturing. Designer Pierre Court indulged every one of Torres’s fantastical notions, from the cacao-pod shape of the shop to a statue of Quetzlcoatl, the Aztec cacao god, at the entrance. The central structure weaving through the high-ceilinged space is an abstraction of the conveyor in Torres’s favorite episode of I Love Lucy. There’s even a lounge of sorts (it is in Soho, after all). But for Torres, the Haven’s focal point is on the other side of the glass—the factory floor, where beans are fumigated, sorted, roasted, cleaned, cooled, shelled, pre-ground, mixed, refined, and conched—the lengthy process in which cocoa and sugar are heated and ground to superhuman levels of smoothness. — Rob Patronite and Robin Raisfeld
9 out of 10! “Highly Recommended”
Average Reader Rating on a Scale of 10.
100% would go back.